roadshow

The Times reports that the national roadshow to promote the concept of Britishness, set in motion by Gordon Brown, is a total flop but this is denied by those running them. The last paragraph drew my eye

Labour officials denied that the public had snubbed the events. They claimed that 457 of the 500 people invited to the first five events had attended; and 225 of the 240 invited to return for the reconvened events had done so. They insisted that small payments were the norm in research of this kind, to recognise the time and commitment that participants had given.

So, if I've read that correctly, even though people were being paid to attend the roadshow they still didn't turn up? Huge success chaps, huge success.