Tuesday, February 2, 2010

attention seeker

Billy Bragg is returning to the stage for a musical production opening on April 19th in London. The amount of media coverage, the number of column inches, the massive raising of his public profile over his 'principled stand' on bonus payments for bankers has ensured that the play will receive greater attention than it otherwise deserves.

"Our pre-run advertising budget, after we'd worked out all of our other costs, was £110" said one member of the production team. "I remember the morning that Billy phoned me and told me he could make the show a total sell-out and still have a tenner left over for a couple of beers. No-one believed that he could do it but look how wrong we were."

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