Driving a car is more stressful than going by bus according to research published tomorrow says the Telegraph. The results are to be used by Greener Journeys in an attempt to persuade drivers out of their cars and on to buses. The study was carried out by Dr David Lewis of Sussex University. The central claim of the study is that bus passengers are 33% less stressed than car drivers for the duration of their commute.
Greener Journeys is a collaboration of bus and coach companies and Dr Lewis is a pioneer of Neuromarketing. If you go to his site mindlab.org you can download the pdf file "understanding neuromarketing" from the resources section of the site.
Clearly I'm no expert in this field but a study created by a man who has advised numerous multinational brands on how to maximise their exposure that says bus travel is less stressful than car driving being used by bus companies to promote bus travel? I just don't buy into it.
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4 comments:
Tekes me 30 minutes to drive to work.
If I took the bus it would take 2 hours and thirty minutes.
What i'd like to say to the person who suggested this.
Sorry we don't all live in London. There are other places in Britain apart from London.
I can hardy believe that this is true. In fact from my own experience I would say it is a downright lie.
There are indeed more places in Britain apart from London but please don't tell the morons who believe that London IS Britain that!
I haven't used public transport since the late 70's so couldn't argue one way or the other.
I'm in a similar position to you anonymous. My drive to work is currently between 15 and 20 minutes depending on the time of day and amount of traffic. Buses would take over 3 hours as there is no direct link, trains are fairly quick at 35 mins providing that I travel on the once per hour direct service.
As I've thought about this I've become happier that car drivers are more stressed than bus passengers. Stress can indicate a level of concentration on your surroundings that I'm glad that car drivers are experiencing.. .. .. kinda keeps them more focussed on not killing me as I drive to work.
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