sourceCould it be that adults who are fully aware of how long their alarm takes to wake them in the morning actually set it to start the process 15 minutes earlier than they actually need to get up to provide a gentler entry into the morning? Then again, when you've got a product to flog it's cheaper to commission a headline grabbing survey than pay for direct advertising isn't it?

3 comments:
I'd much rather line in ten minutes longer than piss about with that bloody gadget - unless the girl comes with it, of course, in which case I might consider it.
In the meantime, they can shove their legmaster where the sun don't shine.
I call no machine 'master'.
Talking to other people is a waste of time? Well, there'll soon be a law against it, I'm sure. And one against snooze buttons.
I expect it'll be called 'Work eight hours, sleep eight hours, play eight hours'.
It comes from the same source as all their other ideas.
I also try for the slow slide into the morning light. It helps me not to attack people during the day.
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