Taken directly from the 2012 olympics site
London 2012’s ambition is to create a Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world.Accessible and participative? Everyone is invited to take part, join in and enjoy? Unless of course they want to tell their friends about the experience. That is tightly controlled by a communications team to make sure the *right* message is being delivered.
London 2012 will create the most accessible and participative Games.